PROJECT 8.
client: Crealytics & others
role: Webdesigner - UX/UI Design
date: may / june 2024
Creation of a Landing Page and ad banners for our client.
Highlight special product categories.
A number of partners selling products on Staples’ e-shop needed dedicated landing pages to highlight specific product ranges or seasonal collections (for example, back-to-school supplies). The brief was to design and code a landing page that would be “stand-alone” yet harmonized with the main Staples site, enabling these featured collections to shine and drive conversions during key events.
I redesigned the landing page layout to better showcase the selected product ranges, focusing on visual clarity, hierarchy, and calls to action that guide the user toward purchase. The design prioritized speed, responsiveness, and clean, attractive visuals. I also handled the front-end coding to ensure the page could be seamlessly integrated into Staples’ platform, with responsive behaviour on mobile and desktop, and optimized for fast load times.
I was responsible for the visual redesign of the landing page and for coding it (HTML/CSS, etc.) so that it was fully functional and ready for integration. I chose imagery, layout, typographic styles, and the overall structure so that the product ranges would be clearly communicated, and the user journey would be smooth and conversion-oriented.
The landing page redesign resulted in a more engaging user experience and better conversion metrics. Given industry benchmarks for e-commerce landing pages (e.g., conversion rates around 2.5-3.5% for featured product e-commerce pages per 2024 data) the new Staples landing page moved toward those targets. Load times improved, bounce rates dropped, and users spent more time on the page exploring the highlighted product ranges. Overall, the redesign helped partner-brand visibility, boosted click-through to product pages, and contributed to increased sales during promotional periods.
