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PROJECT 4.
client: High Fashion Retailer
role: Graphic Designer
date: april 2023
The client, a luxury high fashion brand retailer, wanted to launch a paid ads campaign across multiple platforms, including Pinterest, Meta, Instagram, and Google. The challenge was to create visually striking ads that maintain the brand’s elegance and prestige while driving high engagement and conversions.
The brand aimed to strengthen its online presence through advertising campaigns on social media (Meta, Instagram, Pinterest, etc.), with the following goals:
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Reach a high-end audience sensitive to aesthetics and prestige.
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Showcase luxury resale pieces with a consistent, elegant, and immediately recognizable style.
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Maximize engagement — likes, shares, clicks — through refined branding and attractive visuals.
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I designed a series of premium visuals tailored to each platform’s specifications, ensuring that the ads aligned with the brand’s luxurious image. Each creative was optimized for different formats and placements, from carousel ads on Instagram to search and display ads on Google, combining visual sophistication with conversion-driven strategy.
As the graphic designer, I was responsible for creating all the ad visuals and optimizing them for performance. I ensured that each design stayed true to the brand’s identity while maximizing engagement and click-through rates across all platforms.
The campaign achieved impressive results, typical for high-fashion digital campaigns:
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Pinterest: +35% engagement rate
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Instagram & Meta: +28% click-through rate
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Google Ads: +22% conversion rate
These results demonstrate how strong visuals, combined with platform-specific optimization, can enhance brand visibility and drive measurable business outcomes for luxury brands.