PROJECT 8.
project: Digital Paid Ads Campaign
role: Graphic Designer
client : Strivectin
date: june 2023-april 2025
Creation of videos from static images and visuals for promotionnal campaigns to target a younger audience ( 18/25 ) in the social media. Using Artificial Inteligence to help in images creation and edition.
For this project, a fashion brand aimed to run two distinct paid ads campaigns: one themed “What’s in my bag” to showcase product offerings in a casual, lifestyle style, and another tied to the hype around the release of the Barbie movie trend. The challenge was to capture attention in a saturated market, align the visuals with the brand’s style, and ensure that each campaign would not just be eye-catching but truly convert — driving direct sales or qualified leads via Meta, Instagram, Google, etc.
In my capacity as graphic designer, I was responsible for the visual concept, execution, and optimization of all ad assets. This included creating the initial designs, adapting them per ad format and platform specifications, collaborating with copy to match tone, and overseeing iteration based on performance metrics (CTR, conversion rate, etc.). I also ensured consistent branding across both campaigns so that whether someone saw an ad on Instagram, Meta, or Google, it felt like it came from the same fashion brand universe.
