PROJECT 7.
project: Video Creation
role: Graphic Designer
date: june-september 2024
Creation of videos from static images and visuals for promotionnal campaigns to target a younger audience ( 18/25 ) in the social media. Using Artificial Inteligence to help in images creation and edition.
For this project, a fashion brand aimed to run two distinct paid ads campaigns: one themed “What’s in my bag” to showcase product offerings in a casual, lifestyle style, and another tied to the hype around the release of the Barbie movie trend. The challenge was to capture attention in a saturated market, align the visuals with the brand’s style, and ensure that each campaign would not just be eye-catching but truly convert — driving direct sales or qualified leads via Meta, Instagram, Google, etc.
I designed visual creatives tailored to each campaign’s mood.
· For “What’s in my bag,” the approach was lifestyle-oriented, featuring close-ups, user-friendly tones, and aspirational but accessible styling.
· For the Barbie trend campaign, the visuals leaned into the color palette, aesthetics, and iconography of the trend, playing with bold contrasts, playful motifs, and formats that perform well in feed, carousel, reels, and stories.
All creatives were optimized per platform, tested in different ad formats (video, carousel, single image) to find what resonated most and then iterated accordingly.
In my capacity as graphic designer, I was responsible for the visual concept, execution, and optimization of all ad assets. This included creating the initial designs, adapting them per ad format and platform specifications, collaborating with copy to match tone, and overseeing iteration based on performance metrics (CTR, conversion rate, etc.). I also ensured consistent branding across both campaigns so that whether someone saw an ad on Instagram, Meta, or Google, it felt like it came from the same fashion brand universe.
These campaigns delivered measurable performance aligned with industry benchmarks in the fashion sector. We achieved an average CTR (click-through rate) of 1.4% to 1.6% on Meta / Facebook. On Google Ads, the conversion rate (CVR) hovered around 2.5%–3%, which is in line with fashion industry averages. The cost per conversion remained controlled, benefiting from optimized targeting and strong creative performance. Overall, these campaigns not only increased brand visibility and engagement but also contributed to meaningful sales and ROAS improvements.
