PROJECT 5.
client: High Fashion Retailer
role: Webmaster, Graphic Designer & photographer
date: may / november 2018
Auféminin.com, a leading online magazine, aimed to enrich its visual content across the website and social media platforms. The challenge was to create visuals that were not only attractive and aligned with the magazine’s identity but also functional and engaging for a diverse online audience.
To achieve this, I developed visuals that were tailored to different formats, from website articles to social media campaigns. I also managed photoshoots for partner brands and contests, ensuring that every image maintained a high-quality, cohesive aesthetic while being optimized for digital platforms. My approach combined creativity with usability, making the content visually appealing while keeping the user experience seamless.
Below an example of partner project. I worked on a collaboration with Petit Navire, creating DIY visuals using their products. These pieces were designed to be playful and shareable, encouraging community participation and adding an interactive, creative dimension to the client's platform.
In my role as graphic designer, I was responsible for creating the visuals for the magazine’s website and social media campaigns, coordinating and executing photoshoots for partner brands, and producing content that resonated with the audience. Every element was designed to support the magazine’s editorial line and enhance engagement.