PROJECT 3.
client: Akène Cuisine Toquée
role: Graphic Designer
date: july / september 2020
Akène, a home-delivery caterer and private chef, wanted to create a visual identity that reflects the quality, creativity, and warmth of her culinary services. The challenge was to design a brand universe that works both for her everyday meal deliveries and for special events, appealing to a diverse audience.
Akène Cuisine Toquée is based on the inspiration of the cuisine without the pinch of the cake, but it is gourmet and researched. We therefore decided on a logo that represents the natural side and at the same time the comfort of home. The color palette remains fairly neutral between blue and off-white which reinforces this rather simple but comforting and natural image.
I focused on developing a visual identity that captures Akène’s personality and her culinary style. This included selecting a color palette, typography, and graphic elements that convey both elegance and approachability. The goal was to create a brand that feels authentic and adaptable for digital and print applications, from social media to event materials.
I was responsible for creating the complete visual identity, including logo, color scheme, typography, and graphic elements. Each component was designed to be flexible and consistent across all touchpoints, reflecting Akène’s style and values.
The final identity provides Akène with a cohesive and distinctive visual language that highlights her brand’s creativity and professionalism. It enables her to communicate effectively across different channels, from daily meal deliveries to special events, enhancing her visibility and client recognition.