PROJECT 6.
client: BeautifulBox by Auféminin
role: Graphic Designer & Photographer
date: april-october 2018
Beautiful Box is a monthly beauty box brand offering subscribers a curated selection of cosmetic products to discover at home. The challenge was to create packaging and visual content that captured the brand’s fresh, playful spirit while maintaining a strong and recognizable identity across each new edition of the box.
I worked on the design of some product packaging, as well as on the visual direction of some photoshoots for both the boxes and the featured products. Each box design was tailored to reflect its monthly theme, ensuring visual coherence while keeping a sense of novelty and surprise for the subscribers. The goal was to balance creativity and brand consistency, giving each edition its own story while remaining true to Beautiful Box’s identity.
As a graphic designer, I was in charge of creating the box designs, preparing visuals for the website and social media, and overseeing the art direction for photoshoots. This included defining the mood, styling, and visual composition to highlight the products attractively and cohesively across all marketing materials.
The final visuals and packaging contributed to enhancing the customer experience, making the boxes instantly recognizable and highly shareable on social media. This consistency helped strengthen the brand’s visual identity, boost online engagement, and create excitement around each monthly release.
