PROJECT 2.
project: Paid Ad post
role: Graphic Designer & Video Editor
date: may 2022
The client wanted to run a paid social and paid search campaign with a clear focus on performance and conversions. The challenge was to design visuals that would capture attention quickly, be platform-appropriate, and drive measurable results.
I developed a set of eye-catching visuals tailored for multiple platforms, including Meta and Google. Each creative was optimized for different ad formats, ensuring clarity, engagement, and consistency across campaigns. The goal was to balance creativity with performance-driven strategy, so that the ads would not only look appealing but also convert effectively.
Here, for example, maintaining and establishing a consistent brand image has demonstrated a high rate of engagement across formats, with story completion rates reaching 72%, TikTok videos generating an average watch time of 18 seconds (above the platform benchmark of 12s), and Meta/Instagram posts achieving a 3.6% interaction rate compared to the usual 2.8%. These results indicate that the visual approach successfully captured user attention and reinforced brand recognition.
I was responsible for the concept, visual creation, and optimization of all ad creatives. This included adapting designs for various placements, testing iterations to maximize engagement, and ensuring that every asset reflected the client’s brand identity.
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The campaign delivered strong engagement and conversion performance, with visuals that stood out in crowded feeds while maintaining brand coherence. The client could leverage a complete set of flexible creatives, ready to scale across multiple platforms and optimize for ongoing performance.