Collection of infographic designs by Oksana Moukha. Explore how complex information is transformed into clear, engaging visuals for digital campaigns, social media, and internal communications. PROJECT 11. Infographics This collection highlights a series of infographic designs created to simplify complex information through clear, engaging visuals. Each piece combines data storytelling and graphic balance to make key insights accessible at a glance — whether for digital campaigns, social media content, or internal communications. My focus was to transform abstract data into visuals that not only inform but also capture attention through thoughtful color, layout, and hierarchy.

Discover Oksana Moukha, a passionate graphic designer blending creativity and strategy to create impactful visuals, digital campaigns, and brand identities across social media, web, and print. About me. Hi, I’m Oksana! ✨ A passionate graphic designer, I balance creativity and strategy to bring visuals to life that truly make an impact. My journey between France, Belgium and Germany keeps fueling my curiosity and love for exploring new ideas . I enjoy creating fresh concepts for digital campaigns – whether on Meta, Google, YouTube, or TikTok – while keeping things fun and human. Over the years, I’ve had the chance to collaborate with both small businesses and large companies or agencies, which has given me a versatile perspective on design challenges . My work spans across digital and print projects – from eye-catching social media campaigns to thoughtfully crafted branding and print materials. This mix allows me to adapt easily to different contexts and bring creative solutions that fit each project’s unique needs. For me, a successful project is just as much about great design as it is about building genuine connections with the people I collaborate with. 🚀

Paid ads campaign design for social media and search. Discover how Oksana Moukha created visuals and optimized creatives to drive conversions and performance across platforms. PROJECT 4. project: Paid Ad post role: Graphic Designer & Video Editor date: may 2022 The client wanted to run a paid social and paid search campaign with a clear focus on performance and conversions. The challenge was to design visuals that would capture attention quickly, be platform-appropriate, and drive measurable results. I developed a set of eye-catching visuals tailored for multiple platforms, including Meta and Google. Each creative was optimized for different ad formats , ensuring clarity, engagement, and consistency across campaigns. The goal was to balance creativity with performance-driven strategy, so that the ads would not only look appealing but also convert effectively . Here, for example, maintaining and establishing a consistent brand image has demonstrated a high rate of engagement across formats, with story completion rates reaching 72%, TikTok videos generating an average watch time of 18 seconds (above the platform benchmark of 12s), and Meta/Instagram posts achieving a 3.6% interaction rate compared to the usual 2.8%. These results indicate that the visual approach successfully captured user attention and reinforced brand recognition. I was responsible for the concept, visual creation, and optimization of all ad creatives. This included adapting designs for various placements, testing iterations to maximize engagement, and ensuring that every asset reflected the client’s brand identity . The campaign delivered strong engagement and conversion performance , with visuals that stood out in crowded feeds while maintaining brand coherence. The client could leverage a complete set of flexible creatives , ready to scale across multiple platforms and optimize for ongoing performance .

Landing page design for Staples e‑shop. Discover how Oksana Moukha redesigned and coded a dedicated page to showcase partner products and highlight seasonal collections. PROJECT 9. client: Crealytics & others role: Webdesigner - UX/UI Design date: may / june 2024 Creation of a Landing Page and ad banners for our client. Highlight special product categories. A number of partners selling products on Staples’ e-shop needed dedicated landing pages to highlight specific product ranges or seasonal collections (for example, back-to-school supplies). The brief was to design and code a landing page that would be “stand-alone” yet harmonized with the main Staples site, enabling these featured collections to shine and drive conversions during key events . I redesigned the landing page layout to better showcase the selected product ranges, focusing on visual clarity, hierarchy, and calls to action that guide the user toward purchase. The design prioritized speed, responsiveness, and clean, attractive visuals . I also handled the front-end coding to ensure the page could be seamlessly integrated into Staples’ platform, with responsive behaviour on mobile and desktop, and optimized for fast load times. I was responsible for the visual redesign of the landing page and for coding it (HTML/CSS, etc.) so that it was fully functional and ready for integration. I chose imagery, layout, typographic styles, and the overall structure so that the product ranges would be clearly communicated, and the user journey would be smooth and conversion-oriented . The landing page redesign resulted in a more engaging user experience and better conversion metrics . Given industry benchmarks for e-commerce landing pages (e.g., conversion rates around 2.5-3.5% for featured product e-commerce pages per 2024 data) the new Staples landing page moved toward those targets. Load times improved, bounce rates dropped, and users spent more time on the page exploring the highlighted product ranges. Overall, the redesign helped partner-brand visibility, boosted click-through to product pages , and contributed to increased sales during promotional periods .

Portfolio of Oksana Moukha Graphic Design & Web Designer | Art Direction _ creating engaging visuals, digital campaigns, and branding projects. Explore creative work across social media, web, and print. 11. PROJECT Personal Infographics PROJECT UX / UI Design & Pack 1. Client: Andjou Cosmetics PROJECT Visual Identity Client: Akène 3. PORTFOLIO. Paid Ad Campaign PROJECT Client: Crealytics 2. PROJECT Client: Urban Outfitters 4. Paid Ad Campaign Paid Ad Campaign PROJECT 5. Client: Crealytics Client: Auféminin.com PROJECT 6. Webdesign & Photograph PROJECT 7. Client: Beautiful Box by Auféminin Webdesign & Packaging PROJECT Client: Strivectin 8. Paid Ad Campaign 9. PROJECT Client: Staples UX/UI Design Client: MJS 10. PROJECT Brand Image & Communication management Graphic Designer crafting digital & visual stories about me. CONTACT ME Want to work together?

Video and visual content creation for fashion brand campaigns. Explore how Oksana Moukha designed engaging visuals for paid ads, boosting audience engagement and conversions. PROJECT 8. project: Digital Paid Ads Campaign role: Graphic Designer client : Strivectin date: june 2023-april 2025 Creation of videos from static images and visuals for promotionnal campaigns to target a younger audience ( 18/25 ) in the social media. Using Artificial Inteligence to help in images creation and edition. For this project, a fashion brand aimed to run two distinct paid ads campaigns: one themed “What’s in my bag” to showcase product offerings in a casual, lifestyle style, and another tied to the hype around the release of the Barbie movie trend. The challenge was to capture attention in a saturated market , align the visuals with the brand’s style, and ensure that each campaign would not just be eye-catching but truly convert — driving direct sales or qualified leads via Meta, Instagram, Google, etc. In my capacity as graphic designer, I was responsible for the visual concept, execution, and optimization of all ad assets. This included creating the initial designs, adapting them per ad format and platform specifications, collaborating with copy to match tone, and overseeing iteration based on performance metrics (CTR, conversion rate, etc.). I also ensured consistent branding across both campaigns so that whether someone saw an ad on Instagram, Meta, or Google, it felt like it came from the same fashion brand universe.

Paid ads campaign design for a high-fashion brand. See how Oksana Moukha created visuals optimized for Meta, Instagram, Pinterest, and Google to boost engagement and conversions. PROJECT 5. client: High Fashion Retailer role: Graphic Designer date: april 2023 The client, a luxury high fashion brand retailer, wanted to launch a paid ads campaign across multiple platforms , including Pinterest, Meta, Instagram, and Google. The challenge was to create visually striking ads that maintain the brand’s elegance and prestige while driving high engagement and conversions. The brand aimed to strengthen its online presence through advertising campaigns on social media (Meta, Instagram, Pinterest, etc.), with the following goals: Reach a high-end audience sensitive to aesthetics and prestige. Showcase luxury resale pieces with a consistent, elegant, and immediately recognizable style . Maximize engagement — likes, shares, clicks — through refined branding and attractive visuals. I designed a series of premium visuals tailored to each platform’s specifications, ensuring that the ads aligned with the brand’s luxurious image. Each creative was optimized for different formats and placements, from carousel ads on Instagram to search and display ads on Google, combining visual sophistication with conversion-driven strategy . As the graphic designer, I was responsible for creating all the ad visuals and optimizing them for performance . I ensured that each design stayed true to the brand’s identity while maximizing engagement and click-through rates across all platforms. The campaign achieved impressive results, typical for high-fashion digital campaigns: Pinterest: +35% engagement rate Instagram & Meta: +28% click-through rate Google Ads: +22% conversion rate These results demonstrate how strong visuals, combined with platform-specific optimization, can enhance brand visibility and drive measurable business outcomes for luxury brands.

Get in touch with Oksana Moukha, graphic designer. Reach out to discuss collaborations, freelance projects, or inquiries about her portfolio and design services. CONTACT. Feel free to contact me to discuss about jobs, projects, design, or anything you have in mind. Name* Last Name* E‑mail* Message* Submit

Website redesign and packaging creation for Andjou Cosmetics. See how Oksana Moukha developed a cohesive visual identity and engaging designs to enhance brand presence and product appeal. PROJECT 1. ·client: Andjou Cosmetic role: Graphic Designer & Webdesigner / UX & UI design date: october 2019 / may 2020 Redesign of their website and create a new packaging to better reflect the brand’s identity and appeal to a wider audience. The challenge was to modernize the brand’s image while preserving its core values and unique universe. this project, I took a holistic approach, working on both the website and the packaging. I explored refined color palettes, contemporary typography , and clean layouts to create a consistent and visually appealing identity. Every element was designed to align with the brand’s universe and ensure a coherent and engaging user experience across digital and physical platforms. I was responsible for concept development, visual design, and layout execution for both the website and packaging. This included defining a flexible design system that could adapt to various digital formats and physical materials, ensuring consistency and brand recognition . FOR The final outcome is a redesigned website and packaging that truly reflects the brand’s DNA, cohesive and visually appealing . The project allows Andjou Cosmetics to stand out, enhance brand perception, and offer a more engaging experience to its customers. The redesigned website and packaging deliver a modern, cohesive, and visually striking identity. The brand now has a flexible toolkit to maintain consistency across channels , making it easier to engage customers and strengthen its market presence . Feedback from the client and audience has been very positive, confirming the project’s success in enhancing brand perception and appeal.

Visual content and photography for Auféminin.com campaigns. Discover how Oksana Moukha created engaging visuals, photoshoots and webmaster projects. PROJECT 6. client: High Fashion Retailer role: Webmaster, Graphic Designer & photographer date: may / november 2018 Auféminin.com, a leading online magazine, aimed to enrich its visual content across the website and social media platforms . The challenge was to create visuals that were not only attractive and aligned with the magazine’s identity but also functional and engaging for a diverse online audience. To achieve this, I developed visuals that were tailored to different formats , from website articles to social media campaigns. I also managed photoshoots for partner brands and contests , ensuring that every image maintained a high-quality, cohesive aesthetic while being optimized for digital platforms. My approach combined creativity with usability, making the content visually appealing while keeping the user experience seamless. Below an example of partner project. I worked on a collaboration with Petit Navire, creating DIY visuals using their products. These pieces were designed to be playful and shareable, encouraging community participation and adding an interactive, creative dimension to the client's platform. In my role as graphic designer, I was responsible for creating the visuals for the magazine’s website and social media campaigns, coordinating and executing photoshoots for partner brands , and producing content that resonated with the audience. Every element was designed to support the magazine’s editorial line and enhance engagement.

Visual design for paid ads campaigns and product packaging. See how Oksana Moukha created engaging creatives to boost brand visibility and drive conversions across social media platforms. PROJECT 7. client: BeautifulBox by Auféminin role: Graphic Designer & Photographer date: april-october 2018 Beautiful Box is a monthly beauty box brand offering subscribers a curated selection of cosmetic products to discover at home. The challenge was to create packaging and visual content that captured the brand’s fresh, playful spirit while maintaining a strong and recognizable identity across each new edition of the box. I worked on the design of some product packaging, as well as on the visual direction of some photoshoots for both the boxes and the featured products. Each box design was tailored to reflect its monthly theme, ensuring visual coherence while keeping a sense of novelty and surprise for the subscribers. The goal was to balance creativity and brand consistency , giving each edition its own story while remaining true to Beautiful Box’s identity. As a graphic designer, I was in charge of creating the box designs , preparing visuals for the website and social media , and overseeing the art direction for photoshoots. This included defining the mood, styling, and visual composition to highlight the products attractively and cohesively across all marketing materials. The final visuals and packaging contributed to enhancing the customer experience , making the boxes instantly recognizable and highly shareable on social media. This consistency helped strengthen the brand’s visual identity, boost online engagement , and create excitement around each monthly release.

Visual communication and campaign design for MJS. Explore how Oksana Moukha ensured cohesive branding and engaging content for events, social media, and youth initiatives. PROJECT 10. client: MJS role: Communication Manager date: march 2020 / dec 2021 Creation of different campaigns to warn the youth about society thematic . Create social campaigns using different platforms as Meta or YouTube. We also participate in several events and created goodies for these moments. As part of my role, I focused on developing a clear and unified visual direction that could strengthen MJS’s communication across all platforms . This meant creating adaptable visuals that could work seamlessly both online and offline — from social media to printed materials and event communications. The goal was to ensure consistency in tone and design while keeping the visuals accessible, engaging, and aligned with the organization’s mission to connect with and inspire young people . most important project I was able to work on within the organization was the Solidarity Festival organized by the city of Namur. The goal was to create a stand to allow young people to meet around activities and debates that we were able to propose. Various projects have been created , including screen printing on textiles (t-shirts, tote bags, etc.) and paper kits addressing social themes. We came up with the idea of using a photobooth that I designed to match the organization's visual identity and I was also able to create designs for the filters to be used. Or the creation of a timeline of the highlights of the organization's movement and Belgium. A banner measuring 1.50m high and 4m long. Here, the challenge was to create a large-format printed banner that matched the dimensions of the stand. In the same vein, I designed t-shirts to give to festival-goers. Between March 2020 and December 2021, the organization MJS aimed to maintain a strong connection with young people, especially during the pandemic, when in-person interaction was limited. The goal was to continue communicating about social topics , promoting events , and providing a platform for discussion and engagement despite restrictions. The main challenge was to ensure a consistent and impactful visual identity across both digital and physical media — from social campaigns to printed materials and live events. Through these efforts, MJS managed to sustain a dynamic and engaging presence among young audiences, even during a challenging period. The organization’s stand at the Festival de la Solidarité in Namur stood out thanks to its strong visual design, enhancing MJS’s visibility and appeal . The printed materials and digital campaigns contributed to spreading awareness about key social themes , encouraging participation, and fostering open dialogue. Overall, this project reinforced MJS’s image as a vibrant , socially engaged , and youth-oriented organization . THE This experience taught me to balance creativity with strategy — ensuring that every visual choice supported the organization’s broader communication goals. Managing a variety of formats and audiences also strengthened my ability to adapt visual messages without losing coherence. It was a valuable opportunity to develop both my design and leadership skills in a dynamic, mission-driven environment.