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Collection of infographic designs by Oksana Moukha. Explore how complex information is transformed into clear, engaging visuals for digital campaigns, social media, and internal communications. PROJECT 11. Infographics This collection highlights a series of infographic designs created to simplify complex information through clear, engaging visuals. Each piece combines data storytelling and graphic balance to make key insights accessible at a glance — whether for digital campaigns, social media content, or internal communications. My focus was to transform abstract data into visuals that not only inform but also capture attention through thoughtful color, layout, and hierarchy.

Paid ads campaign design for a high-fashion brand. See how Oksana Moukha created visuals optimized for Meta, Instagram, Pinterest, and Google to boost engagement and conversions. PROJECT 5. client: High Fashion Retailer role: Graphic Designer date: april 2023 The client, a luxury high fashion brand retailer, wanted to launch a paid ads campaign across multiple platforms , including Pinterest, Meta, Instagram, and Google. The challenge was to create visually striking ads that maintain the brand’s elegance and prestige while driving high engagement and conversions. The brand aimed to strengthen its online presence through advertising campaigns on social media (Meta, Instagram, Pinterest, etc.), with the following goals: Reach a high-end audience sensitive to aesthetics and prestige. Showcase luxury resale pieces with a consistent, elegant, and immediately recognizable style . Maximize engagement — likes, shares, clicks — through refined branding and attractive visuals. I designed a series of premium visuals tailored to each platform’s specifications, ensuring that the ads aligned with the brand’s luxurious image. Each creative was optimized for different formats and placements, from carousel ads on Instagram to search and display ads on Google, combining visual sophistication with conversion-driven strategy . As the graphic designer, I was responsible for creating all the ad visuals and optimizing them for performance . I ensured that each design stayed true to the brand’s identity while maximizing engagement and click-through rates across all platforms. The campaign achieved impressive results, typical for high-fashion digital campaigns: Pinterest: +35% engagement rate Instagram & Meta: +28% click-through rate Google Ads: +22% conversion rate These results demonstrate how strong visuals, combined with platform-specific optimization, can enhance brand visibility and drive measurable business outcomes for luxury brands.